The client raised the challenge to add a fresh touch to the website, but having in mind the restriction that a lot of content was imported from other sources. This meant there were a lot of tables and forms and information specific to the stock trading domain.
An important section of the website is the IntercapitalStart platform. The platform’s login area has been restyled and clearly marked by a green background on both the home page and dedicated login page.
The tables were restyled to match the color scheme of the new website. Furthermore, the readability was increased by adjusting the line height, font size and alternative row backgrounds (white/light grey).
The team at Intercapital comprises of top level professionals. But they are not just names of specialists working with numbers. In the new website, the photos of the team members were presented right from the beginning, thus increasing the level of trust inspired by the team as a whole.